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The best SEO tools make it easier and effortless to assure that your website is optimized for performance, as well as handle and observe your search engine rankings.
1. Google Trends
Google Trends shows you a clear picture of how specific trends change over time and how people’s searching habits around it vary. To use Google Trends, begin by typing in a keyword. You’ll see the interest in that topic over time, which areas show the most interest, and other keywords people are searching for related to that query. This tool works best when mixed with other keywords to show comparisons of trends over time.
2. Ubersuggest
When you do your keyword search, you’ll see the monthly keyword search volume, how competitive it is to rank for, and the average cost per click. The tool will also provide you with the average number of backlinks that a site should have to rank for that keyword.
3. Google Analytics
Google Analytics is a priceless resource that is virtually essential to any digital marketer serious about SEO. It provides a lot of handy information about websites like the number of site visits, traffic sources, and location demographics. With the precise information from Google Analytics, digital marketers can pinch their content strategy and figure out what works and what doesn’t.
4. AlsoAsked
AlsoAsked shows you the PAA (People also ask) questions related to the topic you’ve entered. Use these to find subtopics and queries that may be worth answering in your blog.
5. Google Trends
Google Trends shows the popularity of a topic over time. 
Use it to catch and capitalize on trending topics, as well as avoid creating content about those with waning interests. Google Trends also shows you related topics and queries that are rising in popularity.